Doing it right takes effort

The research proves it is effective, but you have to do it right to get the benefits. You should:

• setup the social sites: facebook, twitter and others
• ‘post’ and ‘tweet’ at least daily
• do it at the right times during the day: 11am, 4pm, 8pm
• remind people of events a week before, the day before and the day of the event
• encourage ‘likes’ and comments so that friends of fans also see the posts and tweets