Pub Update

Social media now has more reach

Traditional media less effective

Print, radio and TV reach is diminishing and is expensive!

Web site reach is limited

Who visits your site and why? Do you expect the customer to come to your site to get information. How often do they really do that? It is better for you to go to them

Social media and mobile devices provide new opportunities

Over 1 billion people on Facebook and 500 million on Twitter
remind your customers of events and activities, when they occur so they are more likely to react and participate
Friend recommendations are over 5 to 7x more effective than advertising

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