Social media now has more reach
Traditional media less effective
Print, radio and TV reach is diminishing and is expensive!
Web site reach is limited
Who visits your site and why? Do you expect the customer to come to your site to get information. How often do they really do that? It is better for you to go to them
Social media and mobile devices provide new opportunities
- Reach
- Over 1 billion people on Facebook and 500 million on Twitter
- Timely
- remind your customers of events and activities, when they occur so they are more likely to react and participate
- Effective
- Friend recommendations are over 5 to 7x more effective than advertising